Digital Marketing:
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
The most important concepts are:
Search Engine Marketing:
SEM is process of gaining website traffic by purchasing ads on a search engine.
SEM Platforms: Google Ad words, Bing ads, Yahoo: Search Ads.
Social Media Marketing:
Social Media Marketing refers to the process of gaining traffic or attention through social media site.
Popular social media network: Facebook, Instagram, YouTube.
Search Engine Optimizations:
SEO stands for “search engine optimization” it is the process of getting traffic from the “free, organic”,” editorial “or “natural” search result on search engines.
The following are the 3 different types of SEO techniques: Black hat, white hat, gray hat.
Content Marketing:
Content marketing is a strategic marketing an approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable customer action.
Benefits for enterprises that use content marketing: increased sales, cost-saving.
Email Marketing:
basically the use of email to promote product and/or services. But a batter email marketing definition is the use of email to develop a relationship with a potential customer and/or client.
Benefits: 94% of internet users use email, while only 61% use social media.
Web Analytics:
Web analytics is the process of analyzing the behaviour of visitors to a website. Enable business to attract more visitors.
There are two categories: off-site and on-site.
Sales Funnels:
an ideal sequence of event someone goes through to go from traffic to repeat customers. Its system that adds and removes a barrier for someone to become a customer or repeat customer when it’s appropriate. It can be simple and short or highly complex.
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