Next Big Thing in Digital Marketing World.

Digital Marketing:

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

The most important concepts are:

Search Engine Marketing:

SEM is process of gaining website traffic by purchasing ads on a search engine.

SEM Platforms: Google Ad words, Bing ads, Yahoo: Search Ads.

Social Media Marketing:

Social Media Marketing refers to the process of gaining traffic or attention through social media site.

Popular social media network: Facebook, Instagram, YouTube.

Search Engine Optimizations:

SEO stands for “search engine optimization” it is the process of getting traffic from the “free, organic”,” editorial “or “natural” search result on search engines.

The following are the 3 different types of SEO techniques: Black hat, white hat, gray hat.

Content Marketing:

Content marketing is a strategic marketing an approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

Benefits for enterprises that use content marketing: increased sales, cost-saving.

Email Marketing:

basically the use of email to promote product and/or services. But a batter email marketing definition is the use of email to develop a relationship with a potential customer and/or client.

Benefits: 94% of internet users use email, while only 61% use social media.

Web Analytics:

Web analytics is the process of analyzing the behaviour of visitors to a website. Enable business to attract more visitors.

There are two categories: off-site and on-site.

Sales Funnels:

an ideal sequence of event someone goes through to go from traffic to repeat customers. Its system that adds and removes a barrier for someone to become a customer or repeat customer when it’s appropriate. It can be simple and short or highly complex.

Comments

How Keyword and AD Auction Use and Work

How Keyword and AD Auction Use and Work: KEYWORD: MAIN PART OF SEM The keyword is the base of the search engine market. Whenever a user searches your product on google, he / she types Keyword only. Ads are shown to him only on the basis of his keyword. Now whenever you start SEM, you must first find the keyword related to the product, Which user can use to search your product. For keyword research you can use Google keyword planner. For example Maan is your tour and travel website. So go to the Google Keyword planner, Type tourist packages there Location - India Language - English Search network - Google On Google keyword planner you will find many related keywords. Who will meet your business. See competition and CPC from there and choose some keywords. Save these keywords in a separate file, they will be useful when creating ads. How does SEM AD AUCTION work? Every time someone searches on Google, ad auction runs. This ad auction checks the keyword that the user has written on G...

How To Know About Social Media Marketing

WHAT IS SSM? Today there is hardly any person who is not familiar with the term social media social media. Today social media sites like Social Media, Facebook Facebook, Twitter Twitter, Instagram Instagram and WhatsApp Whatsaap have taken almost every person in their growing circle, Most of which people like social media even to like, share and comment. But today the increasing scope of social media has given rise to very economical and highly effective marketing, which is being used by millions of people today. This digital marketing is a part of Digital Marketing. Scope of Social Media Marketing: - Not a single person these days denies the popularity and importance of social media because for the past decade people have been using different social media platforms for different reasons regardless of their age and gender. Without doing. It shows social media and its reach scope to all. Users of Twitter and Facebook have grown very rapidly and grabbed their attention in...

How To Know Best Tools For Social Media Marketing Part 1

How To Know Best Tools For Social Media Marketing Part 1 Today we will tell you about social media marketing tools. Which will help you promote your brand online. This article will be in 2 parts, Part 1 and Part 2, in which 6-6 tools will be explained. Marketing experts know that every media marketing campaign they run on social media is a big and important part. Publicity and details on social media will soon be easily noticed by more and more people. As more and more businesses have become dependent on their online business presence, social media platforms have become a good and big medium for doing business. It has also become a means of building relationships and advertising products and services. . Fortunately, there are many social media tools in place for digital marketing agencies and marketers who are in charge of their clients' online brand presence to help them with their work. Help in advertising Digital marketers give their customers, more effectively, the social me...

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