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Next Big Thing in Digital Marketing World.

Digital Marketing:

  Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computersmobile phones and other digital media and platforms to promote products and services


The most important concepts are:

Search Engine Marketing: 

SEM is process of gaining website traffic by purchasing ads on a search engine. 

SEM Platforms: Google Ad words, Bing ads, Yahoo: Search Ads.

Social Media Marketing: 

Social Media Marketing refers to the process of gaining traffic or attention through social media site.

Popular social media network: Facebook, Instagram, YouTube.

Search Engine Optimizations: 

SEO stands for “search engine optimization” it is the process of getting traffic from the “free, organic”,” editorial “or “natural” search result on search engines.

The following are the 3 different types of SEO techniques: Black hat, white hat, gray hat.


Content Marketing:

 Content marketing is a strategic marketing an approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

Benefits for enterprises that use content marketing: increased sales, cost-saving.  

Email Marketing:

 basically the use of email to promote product and/or services. But a batter email marketing definition is the use of email to develop a relationship with a potential customer and/or client.

Benefits: 94% of internet users use email, while only 61% use social media.

Web Analytics:

 Web analytics is the process of analyzing the behaviour of visitors to a website. Enable business to attract more visitors.

There are two categories: off-site and on-site.


Sales Funnels: 

an ideal sequence of event someone goes through to go from traffic to repeat customers. Its system that adds and removes a barrier for someone to become a customer or repeat customer when it’s appropriate. It can be simple and short or highly complex.

  

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