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How to Attract People By Search Engine Marketing


How to Attract People By Search Engine Marketing:

Any business that can come online must come online !!
But it is not that you have created your website and people will just start coming to it.
Search engine is the best way to call people to your website.
Now the search engine is also many, whose user in India is something like this.


Google 97.65%
Bing 1.39%
Yahoo 0.89%
DuckDuckGO 0.03%

(According to IndianMarketer)

Everyone knows that Google is the most famous search engine,
There are two ways to get traffic or logo from Google

  • Search engine optamization (SEO)
  • Search engine marketing (SEM)

What is SEARCH ENGINE MARKETING?


Search engine marketing or SEM is the best way to rank on Google in any category.
Nowadays everyone wants to increase your bussiness, in such a situation where big companies have made their place on the first page of Google, the same SEM gives us the chance that we too can spend above money by coming to those websites.


When we come above SEM, it is called inorganic result or advertisement.
But these ads do not look like simple search results, which look something like this.
SEM runs on the bidding model, where you will have to pay for every click that comes on your ads. How much this money will be depends on your chosen keyword.
If the compitition on your keyword is less then the money will be less and if the compitition is more then the money will be more.

The best thing about SEM is that your ads show those people who are already looking for your product and are ready to buy.

These ads come under SEM (Search Engine Marketing).

  • Paid Search Advertising
  • Paid Search Ads
  • PPC (Pay per Click)
  • CPC (What is CPC?)
  • CPM (Cost per Thousand Impression)


Google AdWords Search Engines has the Most Popular Platform to run Advertisment. More and more Marketers use Google AdWords (Google AdWords in Hindi) to show their ads in search results.
The special thing about Google AdWords is that Google AdWords shows advertisment not only in Google but also in Bing and Yahoo. And all these advertisments are a part of Search Engine Marketing.

SEO vs SEM Which is better?


Friends, there are two ways to bring traffic from Search Engine to any website or product, one is absolutely free, which we know as SEO (Search Engine Optimization) but in this we have to work a little more and the other way is SEM (Search Engine Marketing) In this, you have to spend more money and you have to work less. Both these methods are very good but I understand that if you are a website owner then use SEO because this method is very beneficial for long term business but if you are selling a service or product, then you have to resort to SEM Should be taken.

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