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How to create SEARCH ENGINE MARKETING AD


 How to create SEARCH ENGINE MARKETING AD:

Before creating a search engine marketing ad, select the keyword on which to create the ad and modify your landing page keeping in mind the good keyword. 

To make AD

  • To create SEM AD, first, go to Google adwords
  • Click on the campaign inside the dashboard and click on + Sign to create a new campaign and select a new campaign.
  • Click on search in campaign type

You will get 3 option

  • Sale - To sell a product or service.
  • To get some action from Lead - Customer.
  • Website Traffic - To send a logo to your website.

If you want to send traffic to the website, then click on website traffic.

Add a link to your website.

Setting up your CAMPAIGN.


  • Network Selection - In this, you have to show the Ad's ad on Google, or on the partner website that is with it.
  • Location - Select the location of your target audience.
  • Language - Select the language of the customer.
  • Budget - Enter your daily budget. Whatever you are willing to spend every day.
  • Delivery method - In this, if you have to run your budget for the whole day, then select Standard. In Accelerated, he will finish your money as soon as possible.


Bidding

How much money you want to pay with one click depends on the bidding. The amount of bid you choose, the more money you will be deducted.

There are many options of bidding, out of which 3 is most important.

Maximum conversion

In this, Google will decide your bid. And every time your ad appears, the bidding amount will also be higher for this. It gives you maximum results but is costly.


Enhanced CPC

In this, Google will continue to work or increase the bid to give you a good result and better ROI.


Manual CPC

On this, you decide how much money you have to pay for a click. This option is the most used. 

Select Start and end date


Site link Extention

This Extention gives you an opportunity to add more links to your website in the last line in your AD.


Call out extension

In Callout extension, you can write different features of your website. Which helps the user to know about your product or service.

Call extension

If you are running your ad on mobile, then users can call you directly with the help of call extention.

Then click on save and continue.


Keyword

In this page, you have to enter the keyword, by which you are about to target your customer.

Copy-paste the keywords that we had extracted from Google keyword planner.

After Keyword selection, click on save and continue again.

Make AD

Now you have to make ad which will be visible to your user, when he will enter your selected keyword in google.

Final URL

Enter the URL of your page, which page to advertise.

Headline 1 and Headline 2

This will be the headline of your ad. You can write 2 headline.

Display path

This will be the URL that will only be visible to your user.

Description

You have to describe your ad what it is about.

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