How Keyword and AD Auction Use and Work: KEYWORD: MAIN PART OF SEM The keyword is the base of the search engine market. Whenever a user searches your product on google, he / she types Keyword only. Ads are shown to him only on the basis of his keyword. Now whenever you start SEM, you must first find the keyword related to the product, Which user can use to search your product. For keyword research you can use Google keyword planner. For example Maan is your tour and travel website. So go to the Google Keyword planner, Type tourist packages there Location - India Language - English Search network - Google On Google keyword planner you will find many related keywords. Who will meet your business. See competition and CPC from there and choose some keywords. Save these keywords in a separate file, they will be useful when creating ads. How does SEM AD AUCTION work? Every time someone searches on Google, ad auction runs. This ad auction checks the keyword that the user has written on G...