How to do Email Marketing and Marketing Strategy:

this article is 2nd part of email marketing series in the first article we understood about Email Marketing and how we use this in our blogs to increase traffic. in this article, we learn about how to Email Marketing Work? and what strategy we use on it.

How to do Email Marketing or Email Marketing strategy tips?

Email marketing is not a very difficult task. This is done in some of the following ways -

• First of all, you have to decide what kind of email you have to do. That is if you are a blogger or you have a website, then you have to create emails related to increasing the subscriber or increasing traffic to your website to read your blog. If you have a business, you will need to create emails to promote the product of your business. Apart from this, if you work for a company, you can also email for that company.
• Once you have decided what kind of email you have to do, after that you will have to prepare a list of email addresses to which you want to mail. You will have to email a large amount, so you can get a list of email addresses in 2 ways. If you have a blog or website, you can get the list from there, for this you will have to add newsletter widgets to your website. Or you can also give the facility to comment people visiting your website so that both their name and email address will come to you.
• Now we also have a list of addresses, so now we have to start emailing. But how will you email in so many email addresses? For this, you have to use email marketing tools or software. With this, you can send emails easily. These tools are designed to send emails to all subscribers simultaneously. In which you can add a link to a new post by making a good template. When you email through it, the email will go to your customer in their name, from which they will be attracted and will open the email. You will benefit from this. 
• This is the way email marketing is done. And in this, the more people will open your email and subscribe to it or click on the link in it, the more you will benefit.

Note: - When you send an email to your customers, you have to keep in mind that your email will be attractive and official to the customers. The email should be such that after reading your email, the customer immediately starts following you.

Why Email Marketing is Good?

Email marketing is good for many reasons, here we are going to tell you about some reasons -

• Email marketing costs less: - Email marketing is cheaper. You can do this yourself, or it can also be done through an email marketing agency. Email marketing helps business owners reach hundreds of consumers at a very low cost or little to no cost. Because in this you only need the internet and a computer or laptop. For small businessmen, this marketing is a much better option than other traditional marketing channels like TV, radio or direct mail.
• Email marketing is easy to measure: - Most email marketing tools provide the ability to track what happens when you send an email. With this you can specifically track delivery rate, bounce rate, unsubscribe rate, click rate and open rate. This gives you a better understanding of how your email marketing campaigns are working, and which people don't like it. You cannot ignore all these things. They are an important part of your internet marketing campaign. Your customers can also unsubscribe from your emails by getting upset with daily emails. So you have to take care that you do not email too much. These are meant to get to know your customers completely and provide them with better content.
• Email marketing has a lot of reaches: - Email marketing can reach a lot of audience in a short time. And with this, the person receiving the email can work on the message immediately. This campaign can be implemented with minimal software, hardware and personal investment.
• It improves brand awareness and relationship between customers: - By sending regular email messages with the right subject and logo, awareness is spread in the company. And also email creates a reciprocal relationship, which improves the relationship between the appropriate customers.
• It is an effective way to reach customers: - There are some consumers, who like the products of certain brands very much. But they do not know about the offer or other things of that brand. And the company also does not reach its customers. In such a situation, if the company or brand tell people about their brand through email marketing, then they can reach many customers. So it is also an effective way to reach customers.
• This is personal: - When you attractively send an email by attempting an email marketing on a subject line, you have a 20 per cent better chance of the recipient opening the email. To encourage or promote small business, you can send your customers some emails related to your company's birthday wishes, product offers and interest related to previous purchases. And when customers read email, it can benefit you.

Email marketing is convenient for all these reasons, and it can also attract customers.